(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
| Seiko Epson Introduces Speedy Ink-Jet Printer in U.S., Europe
February 19, 1999 (TOKYO) -- Seiko Epson Corp. launched the Stylus Color
900 high-speed ink-jet printer in the United States and Europe earlier
this month, even before the Japanese market introduction.
|"The objective of the introductions in the U.S. and European markets
is to gain a larger share in the North American market as well as to
build a solid worldwide foundation for competing more effectively against
Hewlett-Packard Co.," said Toshio Kimura, a senior managing director
of Seiko Epson. Kimura supervises the company's printer business.
The new ink-jet printer is priced at US$449. It features monochrome printing
on normal paper and is designed to print at high-speed (12 sheets of
A4-size paper per minute in monochrome, and 11.7 sheets per minute in
As for Japan's ink-jet printer market, Seiko Epson accounted for nearly
60 percent of the market in the fourth quarter of 1998. The company's
world market share ranked second, at 25 percent in the first half of
1998. It lags behind Hewlett-Packard, which has a global market share
as high as 46 percent.
Seiko Epson ranks first in some countries in Asia and Europe. However,
in North America, HP enjoys market share that is nearly twice that of
Seiko Epson, according to Kimura.
In order to vault into first place, Seiko Epson is determined to narrow
the sales gap in the North American market. Thus, it introduced a printer
capable of operating at faster speeds than HP's DeskJet 895Cxi model.
The launch date of the Stylus Color 900 in Japan is yet to be decided
in part due to brisk sales of the PM-770C, which has high-quality printing
Related story: Sales
of Ink-Jet Printers in Japan Hit Record High at Year-End
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