(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
| [MACWORLD Expo/Tokyo] Show Popular Among Women
February 23, 1999 (TOKYO) -- MACWORLD Expo/Tokyo, which was held Feb.
18-20, attracted many women, including those attending the opening-day
ceremonies, when Apple Computer Inc.'s interim CEO Steve Jobs gave a
Expo/Tokyo '99" was held at the Makuhari Messe in Chiba prefecture.
The show attracted many women visitors, in part because a substantial
portion of first-time PC users -- with the iMac as their entry machine
-- are women.
In addition to Apple Japan's booth with iMac PCs shown in the five colors,
visitors also flocked to booths that displayed editing software and
systems for music and motion pictures. Especially popular were the booths
with space where users could test software and receive instruction from
Some suppliers of peripheral equipment introduced products featuring
the "near-transparent" look. For example, Oki Data Corp. exhibited five
sample page printer models corresponding to each iMac color and in transparent
The exhibits were mainly for individual users, and the booths displaying
business systems, such as computer-aided design (CAD) systems, did not
receive as many visitors.
A full comeback of the Macintosh line of PCs will depend on arrivals
of enterprise-type computers that would comprise a hit product comparable
to the iMac series, industry observers said.
Related story: Most
Japanese iMac Buyers are New Mac Users, Jobs Says
(BizTech News Dept.)
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