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| Sharp to Introduce Large Rear-Projection TV in Mid 1999
January 20, 1999 (TOKYO) -- Sharp Corp. said that it will use its liquid
crystal display (LCD) technology to develop new products, including
a 60-in. TV set to be commercialized in mid 1999.
|The Osaka-based company unveiled a new strategy at a press conference
on Jan. 12.
Katsuhiko Machida, president of Sharp, said that the company aims to
be the largest producer of LCDs as well as a leading company that develops
new LCD products.
Sharp established an LCD system devices development center on Jan. 1,
to implement that strategy. The center develops innovative LCD panels
that are ahead of the general-purpose LCD panels for use in notebook
personal computers (PCs) and other products, he also said.
The center's top-priority project is to develop a technology that will
enable the company to incorporate the continuous grain silicon (CGS)
technology into a volume production system. The CGS technology was developed
by Sharp and it allows the formation of thin, high-performance silicon
film on large glass substrates.
Sharp will market a 60-in., rear-projection television set in mid 1999
using the CGS technology, according to Shigeo Misaka, senior executive
vice president in charge of the electronic components and devices business
Also, Sharp hopes to market TV sets with thin-film transistor (TFT)-LCDs
that are equivalent to traditional TV sets (with 28-in. or 32-in. cathode
ray tubes), said Magohiro Aramoto, senior executive vice president of
the home appliance business unit.
Sharp had previously planned to shift its domestic TV production from
those with conventional CRTs to televisions with LCD panels in 2005.
Already, the company has unveiled a roadmap stating that its 20-in. and
smaller TVs will have TFT-LCD panels, 20-in. to 60-in. TVs will feature
plasma addressed liquid crystal (PALC) technology, and 60-in. and larger
TVs will have rear-projector technology.
However, Sharp has not said which type of LCD would be used for its 20-in.
to 30-in. TVs. The company did say that it would market 20-in. TVs with
TFT-LCD panels by mid 1999.
Misaka also said that Sharp's LCD business is expected to go into the
black in fiscal 1999. He credited the prospect to continuing full operations
of its TFT-LCD panel production lines and a recovery in the prices from
Sharp plans to develop larger LCD panels and shift its product lines
from LCD panels for use in notebook PCs to high-value-added products
such as LCD monitors, Misaka added.
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