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  • Prices of Older PC Models Declining, Nikkei PC Survey Says
  • January 25, 1999 (TOKYO) -- Following the introduction of new personal computer models in mid-January, which are aimed at the spring sales campaign, a decline is seen in prices of older PC models marketed as part of the 1998 year-end sales drive.
    A Nikkei Personal Computing survey conducted Jan. 17 on six major retail stores in Tokyo's Akihabara and Shinjuku districts found that they had put on sale new PC models for the spring sales campaign.

    PC makers are expected to market more new models from mid-February, Nikkei Personal Computing said.

    Toshiba Corp. was the first to put on sale two new models for the spring sales campaign. They are an A4 notebook personal computer called DynaBook Satellite 2520 and a thin B5-size notebook called DynaBook SS PORTEGE 3020.

    The Satellite 2520, equipped with a K6-2 300MHz microprocessor and a 12.1-in. thin-film transistor-liquid crystal display (TFT-LCD), is priced at 248,000 yen (US$2,185). The model with a 13-in. dual-scan super-twisted nematic (DSTN)-LCD is priced at 218,000 yen (US$1,920). The PORTEGE 3020 with a 300MHz MMX Pentium microprocessor is priced at 258,000 yen (US$2,270).

    The prices of the older models marketed at the end of last year (for the year-end sales campaign) have fallen, following the introduction of the new models.

    Prices of Fujitsu Ltd.'s desktop computer with a Celeron 333MHz microprocessor, and a notebook computer equipped with an MMX Pentium microprocessor have dropped substantially.

    Few Macintosh iMacs, priced at 128,000 yen (US$1,130), are still available because buyers rushed to purchase the product before the Apple Smart Loan program expired on Jan. 17. The loan program features a low-interest loan to promote sales.

    The new models of Apple's iMac in five different colors are expected to reach the market at the end of January.

    The Power Macintosh G3, which also features a partially transparent body (like the iMac), is available at retail stores. An attractive model is the M6670J/A with a G3 chip (300MHz) and priced at 215,900 yen (US$1,900).

    Results of the Nikkei Personal Computing survey are available at its Web site in Japanese only.

    Related stories:
    � Toshiba Releases Notebook PC with 300MHz Mobile Pentium
    � Apple Computer's Original iMac PC to be Sold Out
    � Apple Japan Begins Loan Campaign for iMac Buyers
    � Japan's PC Sales in 3rd Week of Dec. Level Off

    (Nikkei Personal Computing)



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    Updated: Fri Jan 22 14:10:01 1999 PDT