(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
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| Dell Japan Reduces Prices of Two New PC Models
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March 9, 1999 (TOKYO) -- Dell Computer Corp. of Japan reduced the prices
of two models of Pentium III personal computers on March 3, the day
after they hit store shelves.
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Such an overnight price reduction is rare, even though cut-throat competition
is intense.
Price reductions are welcomed by users, but observers said reductions
occurring in such a short interval may cause users to be skeptical about
vendor's pricing.
The company reduced the prices of the 450 MHz Pentium Dimension XPS T450
and 500 MHz Dimension XPS T500.
The Dimension XPS T450 has a main memory of 64MB, an 8.4GB hard disk
drive, a 40x speed CD-ROM drive and a 17-in. display. It was priced
at 232,800 yen (122.84 yen=US$1) the first day of sale, but was
reduced by 15,000 yen to 217,800 yen.
The Dimension XPS T500 has the same configuration. Its price was 262,800
yen, which was reduced to 240,800 yen -- a 22,000-yen drop in only one
day.
"We reviewed other vendors' prices, and thus have made the reduction
to maintain our price competitiveness," a Dell Japan spokesman said.
Others vendors are setting a price of less than 200,000 yen for a PC
with a 17-in. display.
(BizTech News Dept.)
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