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(Nikkei BP Group)



(No.1 High-Tech News Site in Japanese)



















  • PC Sales in 1st Week of Jan. Rise Sharply from Year Earlier
  • February 1, 1999 (TOKYO) — Japan’s sales of personal computers to individual users started with a brisk performance in 1999, with PC sales almost doubling in the first week of January as compared with the same week last year.
    According to data collected by GfK Japan Ltd., PC sales at about 2,000 stores during the first week of January (Jan. 4 to Jan. 10, 1999) rose 91.9 percent in volume and increased 86.4 percent in value from the same week a year earlier (Jan. 5 to Jan. 11, 1998). (See table.)

    GfK Japan is an information service company that deals with POS data of electric appliance retail stores.

    In comparison with the previous week, PC sales declined 14.7 percent in volume and fell 14.8 percent in value in the first week of January. The average sales price of a PC dropped by 317 yen from 224,347 yen (US$1,942) to 224,030 yen (US$1,940).

    Sales of PCs fell in comparison with the previous week following the year-end sales campaign.

    Strong momentum in the 1998 year-end sales battle was not a temporary phenomenon.

    Sales of notebook PCs declined 17.9 percent from the previous week, and those of desktops declined 11.4 percent.

    The ratio of desktop types as a part of overall PC sales in volume exceeded half of all sales (50.9 percent).

    The data GfK Japan releases are from about 2,000 outlets of 41 firms. GfK Japan selected the 41 firms in 1996 and has since been releasing their data.

    GfK Japan covers a greater number of outlets with combined unit-based sales accounting for about 10 percent of all domestic PC shipments and about 25 percent of total retail sales.

    The following graphs are at the Nikkei Market Access Web site in Japanese only:

    – Trends in the number of (all types of) PCs sold in a week.

    – Trends in the sales amount (in money) of (all types of) PCs in a week.

    – Trends in the average sales price of (all types of) PCs sold in a week.

    – Trends in the number of desktop PCs sold in a week.

    – Trends in the sales amount of desktop PCs in a week.

    – Trends in the average sales price of desktop PCs in a week.

    – Trends in the number of notebook PCs sold in a week.

    – Trends in the sales amount of notebook PCs in a week.

    – Trends in the average sales price of notebook-size PCs in a week.

    Table: PC sales in the first week of January 1999 (GfK Japan survey)
    Comparison with the same week a year ago (Jan. 5 to Jan. 11, 1998).



    (return to news)

    Related story: Japan’s Personal Computer Sales Surge at Year-End

    (Nikkei Market Access)



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