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(Nikkei BP Group)



(No.1 High-Tech News Site in Japanese)


News from NET and COM '99
















  • Japan’s Desktop PC Sales Decline in 2nd Week of January
  • February 8, 1999 (TOKYO) — The average sales price of desktop personal computers declined in the second week of January, as compared with a week earlier.
    According to GfK Japan Ltd., PC sales at about 2,000 stores in the second week of January (Jan. 11-17, 1999) dropped 14.7 percent in number and fell 17.0 percent in value from the previous week. (See table.)

    However, in comparison with the same week a year ago (Jan. 12-18, 1998), PC sales surged 89.7 percent in number and increased 78.0 percent in value.

    GfK Japan is an information service company handling point-of-sales data for large stores that sell home electric appliances.

    The average sales price dropped 6,047 yen (US$50) from the previous week’s level of 224,030 yen (US$2,000) to 217,983 yen (US$1,945).

    GfK Japan said that the average price of desktop PCs fell 7,240 yen (US$65) from the previous week to 196,260 yen (US$1,750), registering the lowest figure since the survey started in 1996.

    The previous lowest price was 199,637 yen (US$1,780), which was registered in the third week of October 1998.

    In terms of number of PCs sold, a declining trend continued from the first week of January.

    Manufacturers no longer have excess inventories, and Nikkei Market Access had expected that many products would be out of stock in January, the time for switching to the new spring models.

    Because the new models scheduled to go on sale in February are already becoming available, PC sales at high-volume stores are expected to drop temporarily.

    GfK Japan collects POS data for 55 IT-related retail sales companies centering on high-volume stores that sell home electric appliances throughout Japan, covering about 3,200 stores (as of April 1998).

    Nikkei Market Access provides weekly reports on PC sales in number and value, in cooperation with GfK Japan.

    The volume and value of sales are based on the data obtained from 41 companies (with about 2,000 stores). The same companies have been used since April 1996, to enable an accurate comparison over time.

    The number of PCs sold at these 2,000 stores is estimated to comprise about 10 percent of gross domestic shipments, or about 25 percent of shipments to retail stores.

    The following graphs are at the Nikkei Market Access Web site in Japanese only:

    – Trends in the number of (all types of) PCs sold in a week.

    – Trends in the sales amount (in money) of (all types of) PCs in a week.

    – Trends in the average sales price of (all types of) PCs sold in a week.

    – Trends in the number of desktop PCs sold in a week.

    – Trends in the sales amount of desktop PCs in a week.

    – Trends in the average sales price of desktop PCs in a week.

    – Trends in the number of notebook PCs sold in a week.

    – Trends in the sales amount of notebook PCs in a week.

    – Trends in the average sales price of notebook-size PCs in a week.

    Table: PC sales in the second week of January 1999 (GfK Japan survey)
    Comparison with the same week a year ago (Jan. 12 through Jan. 18, 1998).



    (return to news)

    Related story: PC Sales in 1st Week of Jan. Rise Sharply from Year Earlier

    (Nikkei Market Access)



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