(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
| Japan's PC Sales in Second Week of Dec. Expand Sharply
January 11, 1999 (TOKYO) -- Japan's personal computer market is booming,
with PC sales outlets jammed with buyers on the weekends.
|According to data collected by GfK Japan, PC
sales at about 2,000 shops in the second week of December (Dec. 14 -
20, 1998), increased 80.4 percent in volume and rose 75.8 percent in
value compared with the same week a year earlier (Dec. 15-21, 1997).
GfK Japan Ltd. is an information service company that deals with POS
data of mass retailers of electric appliances.
On a week-on-week basis, the figures are down 2.3 percent in volume and
down 3.5 percent in value.
The average sales price dropped by 2,723 yen, from 231,966 yen (US$2,070)
to 229,243 yen (US$2,035).
This was the first time in five weeks (since the second week of November
1998) that PC sales were lower than those of the previous week. Nevertheless,
the decrease in unit-based sales was as small as 2.3 percent.
Nikkei Market Access said that PC sales will remain brisk. On the whole,
PC sales at such large retailers of electric appliances are expected
to continue to be strong.
The average sales prices dropped recently, due partly to an earlier start
of the 1998 winter sales campaign. The average sales price of desktop/tower
PCs dropped by 1,415 yen (US$13).
Regarding notebook types, despite the slight increase in sales in volume
from the previous week, the average sales price fell by 5,103 yen (US$45).
Notebook PC sales were not as brisk as those of desktop/tower types.
The data GfK Japan releases are from about 2,000 outlets of 41 firms.
GfK Japan picked the 41 in 1996 and has been releasing their data since
GfK Japan covers a greater number of outlets with combined unit-based
sales accounting for about 10 percent of total domestic PC shipments
and about 25 percent of total retail sales.
The following graphs are at Nikkei
Market Access Web site in Japanese only:
- Trends in the number of (all types of) PCs sold in a week.
- Trends in the sales amount (in money) of (all types of) PCs in a week.
- Trends in average sales price of (all types of) PCs sold in a week.
- Trends in the number of desktop PCs sold in a week.
- Trends in the sales amount of desktop PCs in a week.
- Trends in the average sales price of desktop PCs in a week.
- Trends in the number of notebook PCs sold in a week.
- Trends in the sales amount of notebook PCs in a week.
- Trends in the average sales price of notebook-size PCs in a week.
Table: PC sales in the second week of December 1998 (GfK Japan survey)|
comparison with the same week in the previous year refers to Dec. 15
through Dec. 21, 1997.
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Related story: Japan's
PC Sales Reach Record High in 1st Week of Dec.
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