 (Nikkei BP Group)
 (No.1 High-Tech News Site in Japanese)
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Short-Neck, 19-in. CRT Draws Attention of Monitor Makers
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January 14, 1999 (TAIPEI) -- With reduced energy consumption and thickness,
short-neck cathode-ray tubes are attracting the attention of monitor
and multinational personal computer makers.
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This has driven CRT companies -- including Japan's Matsushita Electric
Industrial Co., Ltd. and Hitachi Ltd., Korea's Samsung Electronics Co.,
Ltd., as well as Taiwan's Philips Taiwan Ltd. and Chunghwa Picture Tubes
Co., Ltd. -- to shift their output to the new market boon.
The 19-in., short-neck CRT is regarded as an especially hot seller in
the market.
With all the aforementioned manufacturers expected to ramp up production
of the product in the first quarter of 1999, its output is expected
to account for 10 percent of the total in the CRT market.
Matsushita and Hitachi have set their monthly output targets of the 19-in.,
short-neck CRT this year at 180,000 and 200,000 units, respectively.
The majority of the Japanese companies' output will be shipped to Taiwan,
the largest manufacturer of CRT monitors, with the price of each unit
set at US$220, according to Matsushita executives.
Since multinational PC makers such as IBM Corp., Dell Computer Corp.
and Compaq Computer Corp. have shown great interest in the short-neck
CRT monitors, local manufacturers Chunghwa Picture Tubes and Philips
will also focus their CRT output on 19-in., short-neck CRTs, which generate
a larger profit margin.
Local companies pointed out that the market is demanding larger monitors
of higher definition in order to create the best effect with Windows
98 operations software.
Monitors equipped with 17-in. and 19-in. short-neck CRTs are expected
to account for 40 percent of total sales in the monitor market this
year.
In emerging markets where LCD monitors are yet not affordable to average
consumers, the short-neck CRT products may even beat conventional monitors
in popularity, local monitor makers predict.
(Commercial Times, Taiwan)
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