(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
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| Internet Use Popular in Early Morning, Late at Night
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March 15, 1999 (TOKYO) -- Accessing the Internet *1
from homes rises around 7am through 8am as well as around midnight in
Japan, according to a recent survey.
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The survey was conducted by the Internet Audience Center of Nikkei Business
Publications, Inc. (Nikkei BP). For the survey, Web users were invited
to serve as monitors.
The Internet Audience Center asked the monitors to install a software
program on their PCs that can trace their visit history to Web sites.
The survey period was November 1998 through January 1999. The center
released results for January.
At offices, Internet use is stable from around 8am through 7pm, the survey
said.
Among home users, the peak for Web access is around midnight. A new finding
in the survey said that the Web access rate also rises from 7am through
8am. Users are apparently developing a pattern of checking the Internet
in the morning before going to work.
The top domain (Domain Reach) that the monitors visited once or more
in January was "yahoo.co.jp," accessed by 67.1 percent of the monitors.
The second was "biglobe.ne.jp" at 58.3 percent, and ranking third was
"nifty.ne.jp" at 51.1 percent.
In December 1998, the top was "yahoo.co.jp" (72.0 percent), second "biglobe.ne.jp"
(57.8 percent), and third "microsoft.com" (51.4 percent). The ranking
in frequently visited sites did not show a major change.
The operating systems of the monitors' PCs were limited to Windows 95,
Windows 98 and Windows NT, and the monitors were invited to volunteer.
Thus, the survey is not an entirely accurate reflection of the preferences
of Japanese Web users.
Third-level domains (the "yahoo" part as in "yahoo.co.jp") were used
for compiling data. However, fourth-level domains (the component that
precedes "yahoo," such as "www") should be further analyzed in detail.
*1) The Internet Audience Center gathered the data on weekdays excluding
holidays. It tabulated the number of sessions by time and used the tabulation
for a guide of access frequency.
Survey Method
- Sample: About 550 Web users
- Period: From November 1998 through January 1999. The results in this
story are from the January 1999 data.
- Survey Methodology: Web users were invited via a home page to participate
as monitors. The center selected the monitors to make the distribution
similar to the attributes of typical Japanese Web users.
"InfoGather" software, developed by the Information Sharing Platform
Laboratories of Nippon Telegraph and Telephone Corp., was installed
on the PCs. This software records the Web page that the monitors have
accessed and the duration of access. NTT Advanced Technology Corp. compiled
the results.
The center publicized part of the compiled data as a download from its
Web site (http://www.nikkeibp.co.jp/MA/guests/release/990226inet.htm).
It is planning to release a report for sale with further details.
Related story:
http://www.nikkeibp.asiabiztech.com/Database/1999_Jan/05/Mor.01.gwif.html
Nippon Research Center Offers Web Audience Survey Data
(Nikkei
Market Access)
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