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  • Internet Use Popular in Early Morning, Late at Night
  • March 15, 1999 (TOKYO) -- Accessing the Internet *1 from homes rises around 7am through 8am as well as around midnight in Japan, according to a recent survey.
    The survey was conducted by the Internet Audience Center of Nikkei Business Publications, Inc. (Nikkei BP). For the survey, Web users were invited to serve as monitors.

    The Internet Audience Center asked the monitors to install a software program on their PCs that can trace their visit history to Web sites. The survey period was November 1998 through January 1999. The center released results for January.

    At offices, Internet use is stable from around 8am through 7pm, the survey said.

    Among home users, the peak for Web access is around midnight. A new finding in the survey said that the Web access rate also rises from 7am through 8am. Users are apparently developing a pattern of checking the Internet in the morning before going to work.

    The top domain (Domain Reach) that the monitors visited once or more in January was "yahoo.co.jp," accessed by 67.1 percent of the monitors. The second was "biglobe.ne.jp" at 58.3 percent, and ranking third was "nifty.ne.jp" at 51.1 percent.

    In December 1998, the top was "yahoo.co.jp" (72.0 percent), second "biglobe.ne.jp" (57.8 percent), and third "microsoft.com" (51.4 percent). The ranking in frequently visited sites did not show a major change.

    The operating systems of the monitors' PCs were limited to Windows 95, Windows 98 and Windows NT, and the monitors were invited to volunteer. Thus, the survey is not an entirely accurate reflection of the preferences of Japanese Web users.

    Third-level domains (the "yahoo" part as in "yahoo.co.jp") were used for compiling data. However, fourth-level domains (the component that precedes "yahoo," such as "www") should be further analyzed in detail.

    *1) The Internet Audience Center gathered the data on weekdays excluding holidays. It tabulated the number of sessions by time and used the tabulation for a guide of access frequency.

    Survey Method

    - Sample: About 550 Web users

    - Period: From November 1998 through January 1999. The results in this story are from the January 1999 data.

    - Survey Methodology: Web users were invited via a home page to participate as monitors. The center selected the monitors to make the distribution similar to the attributes of typical Japanese Web users.

    "InfoGather" software, developed by the Information Sharing Platform Laboratories of Nippon Telegraph and Telephone Corp., was installed on the PCs. This software records the Web page that the monitors have accessed and the duration of access. NTT Advanced Technology Corp. compiled the results.

    The center publicized part of the compiled data as a download from its Web site (http://www.nikkeibp.co.jp/MA/guests/release/990226inet.htm).

    It is planning to release a report for sale with further details.

    Related story: http://www.nikkeibp.asiabiztech.com/Database/1999_Jan/05/Mor.01.gwif.html

    Nippon Research Center Offers Web Audience Survey Data

    (Nikkei Market Access)

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    Updated: Mon Mar 15 01:21:05 1999 PDT