| Asia/Pacific PC Shipments to Rise 23 Pct.: Dataquest
April 22, 1998 (BOSTON) -- Despite the Asian economic crisis,
Asia/Pacific personal computer shipments will grow 23 percent in
1998, with shipments reaching 11.8 million units, according to
|Revenue for the Asia/Pacific region is forecast to grow 17
percent, according to the San Jose, Calif. market research
"The most important point to consider in Asia/Pacific is that the
impact of the regional crisis varies tremendously by country,"
said Bruce McCabe, senior industry analyst in Dataquest's
Asia/Pacific Personal Computer program.
"Southeast Asia and Korea have been the hardest hit, with
Singapore, Australia and Hong Kong in the moderately impacted
category," he added. "On the other side of the spectrum, China
and Taiwan, both substantial markets, have been only mildly
affected, and Dataquest is bullish about their future growth
On a global basis, Dataquest said 1998 PC shipments will remain
strong, although revenue will slip to single-digit growth.
The penetration of sub-US$1,000 personal computers is boosting
unit shipments of PCs, but revenue growth is slowing. Worldwide
PC shipments are forecast to grow 15.6 percent in 1998, while PC
revenue will grow 6.4 percent, according to Dataquest.
PC shipments are forecast to reach 93.1 million units in 1998,
while revenue is projected to approach US$166 billion this year.
The United States will continue to be the top-selling region,
with shipments reaching 35.2 million units, up from 30.3 million
units in 1997. U.S. PC shipments will grow 16 percent in 1998,
while revenue is forecast to grow 3 percent.
Dataquest analysts predict price compression, which began to hit
the U.S. consumer desktop sector in the second half of 1997, will
have two major effects on the industry. First, lower price points
will drive new buyers and create demand for additional systems.
Second, price compression will cause vendor revenue to grow at a
lower rate because of reduced average system prices.
"The U.S. business sector will benefit from a shorter replacement
cycle, further increasing PC demand in forecast years," said
Scott Miller, senior industry analyst for Dataquest's Personal
Computer Systems and Peripherals program. "The home market is
expected to grow at a rate slightly higher than the business
sector as the PC enters both the lower income household and more
secondary PCs are added in the home."
Western Europe will continue to be the No. 2 region in the world,
with shipments reaching 21 million units in 1998, a 14 percent
increase from 1997 results. Revenue in Western Europe is expected
to grow 8.9 percent.
Dataquest issued a five-year forecast by region for both unit
shipments and revenue entitled, "Despite Tremors in Asia/Pacific,
Worldwide PC Unit Growth to Remain Healthy."
More information is at: http://www.dataquest.com.
(Lori Valigra, Asia BizTech Correspondent)