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(Nikkei BP Group)



(No.1 High-Tech News Site in Japanese)
















  • Japan's Personal Computer Sales Decline in 2nd Week of July
  • August 10, 1998 (TOKYO) -- GfK Japan Ltd., an information service company for point of sales (POS) data, said that sales of personal computers at about 2,000 retailers of home electronics products in the second week of July (July 13 through 19) fell by 6.4 percent in units and 5.5 percent in value from the previous week.
    PC sales decreased both in units and value for two weeks in a row just prior to the release of the Japanese version of Microsoft Windows 98 (See table).

    However, sales increased by 17.0 percent in units and by 6.7 percent in value from the same period a year earlier (July 14 through 20, 1997).

    The average retail price increased to 223,317 yen (US$1,540) from 221,045 yen (US$1,530) in the previous week for the first time in five weeks.

    The data GfK Japan releases are from about 2,000 outlets of 41 firms. GfK Japan picked the 41 firms in 1996 and has been releasing their data since then.

    GfK Japan covers a far greater number of outlets with combined unit-based sales accounting for about 10 percent of total domestic PC shipments and about 25 percent of total retail sales.

    The following graphs are at Nikkei Market Access Web site in Japanese only:

    - Trends in the number of (all types of) PCs sold in a week.

    - Trends in the sales amount of (all types of) PCs sold in a week.

    - Trends in average sales prices of (all types of) PCs sold in a week.

    - Trends in the number of desktop PCs sold in a week.

    - Trends in the sales amount of desktop PCs sold in a week.

    - Trends in the average sales price of desktop PCs sold in a week.

    - Trends in the number of notebook PCs sold in a week.

    - Trends in the sales amount of notebook PCs sold in a week.

    - Trends in the average sales price of notebook PCs sold in a week.

    Table: PC sales in the second week of July 1998 (source: GfK Japan)


    "Year-before weekly comparison" in the Table means a comparison with July 14-20, 1997.

    (return to news)

    Related story : PC Sales Dropped in 1st Week of July Prior to Launch of Windows 98

    (Nikkei Market Access)


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    Updated: Sun Aug 9 21:20:51 1998 PDT