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  • Apple Japan to Start Sales of iMac at Low Price on Aug. 29
  • August 24, 1998 (TOKYO) -- Apple Japan Inc. announced that it will start selling the iMac, a new personal computer for consumers, at a price of 178,000 yen, on Aug. 29 in Japan.
    The sales price in Japan is lower than that in the U.S. market.

    The iMac has been at the center of public attention, in part because no marketing strategy for this model had been made public since it was introduced in the U.S. market on Aug. 15.

    It had been a matter of concern as to whether the iMac PCs would be sold at less than 200,000 yen. The price is much lower than that predicted by many PC industry experts.

    While the retail price of an iMac is 1,299 dollars in the United States, the retail price in Japan will be 1,236 dollars at the exchange rate on Aug. 19 (with the U.S. dollar trading at 144 yen). This means that the retail price will be lower in Japan than in the United States.

    A total of nine software products come with an iMac. They include Microsoft Internet Explorer 4.01, Microsoft Outlook Express 4.01, Netscape Navigator 4.04, and Claris Works 4.0v3.

    Apple Japan said that iMacs would be marketed only through outlets that conclude marketing agreements with the company.

    The outlets that have reached such agreements with Apple Japan are Shimamura Music, a chain of stores that sells musical instruments; T. ZONE, a specialty shop for personal computers; and Multimedia School FUSE, a personal computer school.

    Apple said that it has been negotiating with Ninomiya, a chain of shops specializing in personal computers in the Kansai region.

    Related story: Apple Japan's iMac PC Sales Strategy Far From Clear

    (Nikkei MAC)


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    Updated: Fri Aug 21 19:36:04 1998 PDT