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  • Hewlett-Packard Vietnam Copes with Recession
  • December 3, 1998 (HO CHI MINH CITY, Vietnam) -- Hewlett-Packard Vietnam said it is enjoying reasonably good sales this year and that it is coping well with the regional recession.
    Pham Manh Hung, manager of the company's office in Hanoi, said that due to strong marketing measures and flexible reseller networks, HP Vietnam is generating good sales even during a recessionary environment.

    Hewlett-Packard set up a wholly owned company here in 1996, and it operates 17 service centers nationwide.

    The company targets 1999 sales equal to those of this year, and it will increase the number of service centers to 30 next year.

    Also, Hewlett-Packard signed agreements in September with 75 local technology companies, recognizing them as official resellers and retail partners in Vietnam.

    Most of HP's sales in Vietnam are of small printers purchased by individuals, Hung said.

    The company recently introduced new color printers that range in price from just over US$100 (personal printers) to US$16,000 (54-in. printers), Hung noted.

    At the same time, Bob Hughes, general manager of HP Vietnam, said that the company expects to do better in the local software market.

    Sales of printers in 1999 will likely reach about 100,000-150,000 units, said Nguyen Trong, chairman of Ho Chi Minh City Computer Association (HCA). Also, he said that HP printers will continue to dominate the market, followed by those of Epson.

    "We have not cut any jobs here, as have other IT companies in Vietnam, owing to the currency crisis over the last two years," Hughes said.

    (David Tran, Asia BizTech Correspondent)

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    Updated: Wed Dec 2 18:45:15 1998 PDT