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  • Taiwan's Electronics Makers Target DVD Player Market
  • December 7, 1998 (TAIPEI) -- Taiwan's makers of home electric appliances have begun mass production of DVD players, due to their optimism over the prospects for the new product.
    Among them, Tatung Co. has already obtained orders from customers in 12 countries, including the United States.

    Local information product makers, including Esonic Corp. and Royal Information Electronics Co. Ltd., have introduced DVD players in Taiwan.

    Taiwan-based home electric appliance makers have followed suit, with Tatung debuting DVD players in the fourth quarter.

    Sampo Corp., another leading manufacturer of home electric appliances, said it plans to offer DVD players starting in January.

    Tatung recently exhibited its first DVD player. Through its global logistic network, Tatung has received trial orders from buyers in the United States, China, Hong Kong, Australia, Turkey, Saudi Arabia, Columbia, Switzerland, the U.K. and other countries.

    Additionally, small volumes of regular orders have come from Panama, New Zealand and the Netherlands, the company said.

    As for the local market, Tatung estimates that by the end of December, sales of DVD players will reach 5,000 to 6,000 units at 800 company outlets and other distribution channels in Taiwan.

    Sampo said its DVD player-related operations will target both the domestic market and original equipment manufacturing (OEM) customers. The company said that royalties to owners of DVD player patent technology comprise the biggest obstacle for the local industry.

    Royalties account for 15 percent of costs for local makers of DVD players, according to Sampo.

    (Commercial Times, Taiwan)

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    Updated: Fri Dec 4 15:41:44 1998 PDT