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(Nikkei BP Group)

(No.1 High-Tech News Site in Japanese)

  • Year-End PC Prices Not Subject to Major Fluctuations
  • December 8, 1998 (TOKYO) -- Prices of new PC models in the year-end sales season have yet to show any major changes, according to the results of a survey conducted by Nikkei Personal Computing on Nov. 29 at six large PC shops in Tokyo's Akihabara and Shinjuku districts.
    Among the new models, IBM Japan Ltd.'s low-priced Aptiva D1J is enjoying brisk sales.

    This year, PC manufacturers are restraining PC supplies. For this reason, there are apparently no market factors that would likely push down PC prices, as was seen at the end of last year.

    Amid this situation, IBM Japan's Aptiva D1J is selling at a brisk rate, although the model did not perform so well a few months earlier.

    "Buyers are mostly those who want to use PCs for their jobs, email and the Internet," said an official at a large PC retail shop.

    IBM's Aptiva D1J features Word 98 and Excel 97 preinstalled, and it is equipped with a display. Its open price is 149,000 yen (US$1,260) when purchased through IBM PC Direct, and its retail price is 147,900 yen.

    NEC Corp. and Fujitsu Ltd. have released compact models equipped with liquid crystal display (LCD) monitors and space-saving bodies. NEC's model is more popular among buyers, according to a PC shop official.

    NEC's ValueStar NX VC30H/5XD2 and Fujitsu's FMV-DESKPOWER CV III 30L (with Word preinstalled) have almost the same specifications and functions. The screen sizes of their LCD monitors differ, with NEC's measuring 14.1 inches, and Fujitsu's 15 in. Mainly because of this difference, NEC's model retails for 248,000 yen (US$2,095), and Fujitsu's model retails for 277,700 yen (US$2,350).

    As for notebook PCs, NEC's LaVie NX LT series equipped with a 14.1-in. thin-film-transistor (TFT)-LCD was introduced recently. However, their prices are still high, with the prices of the 300MHz Pentium II models standing at around 300,000 yen (US$2,535).

    Details of the survey are available at Nikkei Personal Computing' Web site, in Japanese only.

    Related stories:
    � Year-End Sales Season to Feature More Space-Saving PCs
    � IBM Japan to Boost Sales of Low-Priced Desktop PCs for Homes

    (Nikkei Personal Computing)

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    Updated: Mon Dec 7 14:56:33 1998 PDT