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(Nikkei BP Group)

(No.1 High-Tech News Site in Japanese)

  • PC Prices Unlikely to Fall Due to Less Inventory: Nikkei PC Survey
  • December 14, 1998 (TOKYO) -- Retail prices of personal computers in Japan are unlikely to decline much in part because of few inventories of PCs at retail shops.
    This trend was clarified by Nikkei Personal Computing in a survey released Dec. 6 covering large-scale PC specialty shops in Tokyo's Akihabara and Shinjuku districts. The previous survey was released Nov. 29.

    According to large sales outlets, PC makers have been cutting their shipments since the summer in order to avoid price-slashing sales resulting from excess inventories. At the same time, PC makers cannot easily increase their production because liquid crystal displays (LCDs) are in short supply due to the popularity of desktop PCs with LCD monitors and brisk sales of notebook PCs.

    Thus, it is unlikely that PC prices will decrease during the winter shopping season. Some models are already out of stock at some shops.

    IBM Japan Ltd.'s Think Pad i series, with prices starting at 234,000 yen (US$1,990), is witnessing short supplies. Compaq Computer K.K.'s desktop computer series, PRESARIO 2262, which is popular among inexpensive models starting at 128,000 yen (US$1,090), is expected to see its last shipments in mid-December.

    IBM Japan's Aptiva D1J, with prices starting at 148,000 yen (US$1,260), a rival model to the PRESARIO 2262, also is popular, and shipments are being made ahead of schedule.

    NEC Corp.'s desktop computers with LCD monitors are enjoying strong sales as well. A volume retailer in Tokyo's Akihabara district said that the most popular models like the ValueStart NX VC30H/5XD2, which is priced at 248,000 yen (US$2,120), will soon be hard to find at retail stores.

    Details of the survey are available at Nikkei Personal Computing's Web site, in Japanese only.

    Related stories:
    Year-End PC Prices Not Subject to Major Fluctuations
    Year-End Sales Season to Feature More Space-Saving PCs
    NEC Focuses on Space-Saving Computers, PC Sales Manager Says

    (Nikkei Personal Computing)

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    Updated: Sun Dec 13 01:55:31 1998 PDT