(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
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| Sales of Desktop LCD PCs Brisk in Third Week of Nov.
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December 14, 1998 (TOKYO) -- Desktop PCs with an LCD monitor are selling
at an especially brisk pace, and reflecting the favorable trend in the
PC market for individual users, the winter sales season started earlier
than usual this year.
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According to figures collected by GfK Japan
Ltd., an information service company that deals with POS data of electric
appliance retail stores, PC sales during the third week of November
(Nov. 16 to Nov. 22) greatly surpassed sales in the same week last year
(Nov. 17 to Nov. 23, 1997). Sales increased 69.8 percent in volume and
rose 70.2 percent in value. In comparison with the previous week, sales
rose 8.2 percent in volume and were up 7.0 percent in value. (See
table).
Desktop PCs with LCD monitors are enjoying brisk sales. Thus, the week-on-week
growth rates of sales of desktop PCs exceeded those of notebook PCs
in volume and value for the fourth straight week.
Sales of desktop PCs in volume exceeded those of notebook PCs for the
first time since the initial week of September.
The average sales price of a PC dropped by 2,620 yen from 233,643 yen
(US$1,990) to 231,023 yen (US$1,970). Meanwhile, the average sales prices
of both desktop and notebook PCs fell from the previous week after having
posted increases for four weeks in a row.
As concerns retail prices in comparison with the same week last year,
the average sales price of notebook PCs increased by 5,054 yen (US$40).
Nikkei Market Access believes that this is because more customers are
buying higher-performance models.
The data GfK Japan releases are from about 2,000 outlets of 41 firms.
GfK Japan selected the 41 firms in 1996 and has since been releasing
the data.
GfK Japan covers a greater number of outlets with combined unit-based
sales accounting for about 10 percent of total domestic PC shipments
and about 25 percent of retail sales.
The following graphs are at the
Nikkei Market Access Web site in Japanese only:
- Trends in the number of (all types of) PCs sold in a week.
- Trends in the sales amount (in money) of (all types of) PCs in a week.
- Trends in average sales price of (all types of) PCs sold in a week.
- Trends in the number of desktop PCs sold in a week.
- Trends in the sales amount of desktop PCs in a week.
- Trends in the average sales price of desktop PCs in a week.
- Trends in the number of notebook PCs sold in a week.
- Trends in the sales amount of notebook PCs in a week.
- Trends in the average sales price of notebook PCs in a week.
Table: PC sales in the third week of November 1998 (GfK Japan survey)
Comparison
with the same week in the previous year refers to Nov. 17 to 23, 1997 |
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(return to news)
Related stories:
PC Sales Brisk in 2nd Week of Nov.; Some Shortages Seen
Year-End Sales Season to Feature More Space-Saving PCs
(Nikkei
Market Access)
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