(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
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| Japan's PC Sales in 4th Week of Nov. Reach High Level
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December 21, 1998 (TOKYO) -- Sales of personal computers to individual
customers are gaining momentum, with PC sales in the fourth week of
November surpassing the record high for last year's winter sales season
(in the week of Dec. 29, 1997 - Jan. 4, 1998).
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According to GfK Japan Ltd., PC sales at about
2,000 shops rose 21.4 percent in number of units sold and 22.0 percent
in value in the fourth week of November (Nov. 23 - 29, 1998) compared
with the previous week. (See table.)
GfK Japan is a data service company that handles point of sales data
from large-volume retailers.
On a year-on-year basis (from the week of Nov. 24 - 30, 1997), sales
rose 66.4 percent in units and 68.6 percent in value.
The average retail price was 232,270 yen (US$2,000), up 1,247 yen from
the previous week's 231,023 yen (US$1,990).
Because the winter sales campaign will continue for another month, PC
sales are expected to achieve a new record, surpassing that of the fourth
week of March 1997 (March 24 - 30, 1997), when massive last-minute buying
was seen before the consumption tax was increased on April 1, 1997.
In this winter's sales period, sales of desktop PCs are brisk. In comparison
to the previous week, the growth rate in sales of desktop PCs exceeded
the growth rate for notebooks for the fifth straight week.
Sales of iMac PCs under Apple Japan Inc.'s 1-percent-loan campaign are
contributing to the increase in desktop PC sales. Also, choices are
broadening, including desktop PCs with liquid crystal display (LCD)
monitors.
The data GfK Japan releases are from about 2,000 outlets of 41 companies.
GfK Japan selected the 41 companies in 1996 and has been releasing their
data since then.
GfK Japan covers a greater number of outlets with combined unit-based
sales accounting for about 10 percent of total domestic PC shipments
and about 25 percent of total retail sales.
The following graphs are at the Nikkei
Market Access Web site in Japanese only:
- Trends in the number of (all types of) PCs sold in a week.
- Trends in the sales amount (in money) of (all types of) PCs in a week.
- Trends in average sales price of (all types of) PCs sold in a week.
- Trends in the number of desktop PCs sold in a week.
- Trends in the sales amount of desktop PCs in a week.
- Trends in the average sales price of desktop PCs in a week.
- Trends in the number of notebook PCs sold in a week.
- Trends in the sales amount of notebook PCs in a week.
- Trends in the average sales price of notebook PCs in a week.
Table: PC sales in the fourth week of November 1998 (GfK Japan survey)
Comparison
with the same week in the previous year refers to Nov. 24 to 30, 1997 |
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(return to news)
Related stories:
� Sales of Desktop LCD PCs Brisk in Third Week of Nov.
� Apple Japan Begins Loan Campaign for iMac Buyers
� Year-End Sales Season to Feature More Space-Saving PCs
(Nikkei
Market Access)
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