| Women Most Active Internet Shoppers: Nikkei Multimedia Survey
July 13, 1998 (TOKYO) -- Among Japanese users of the Internet, 61.7
percent of women users have completed Web-based shopping
transactions, as compared with 45.5 percent of men, according to
the Sixth Survey of Internet Active Users conducted by Nikkei
Multimedia in May and June.
|In the survey, 47.5 percent of the respondents said they had shopped
on the Internet, for an increase of 6.8 percentage points from the
survey conducted in December 1997.
Japan's Internet population is approaching 10 million, and the
survey shows that the ratio of users who shop on the Internet is
Women tend to use credit cards on the Internet more often than men.
In response to a question on means of payment for shopping on the
Internet, 35.8 percent of women respondents said that they used
their credit card numbers directly on the Web, as compared with 28.
2 percent for men.
A total of 23.6 percent of women respondents said that they gave
their credit card numbers by fax or over the phone, or more than
double the percentage for men, at 8.5 percent.
The survey indicated that 34.8 percent of men preferred bank or
postal money transfers, while 22.1 percent of women preferred such
transfers. In addition, 15.7 percent of men favored cash on
delivery, compared with 10.5 percent for women.
The "Survey of Internet Active Users" was done on the home page of Nikkei Multimedia
through a questionnaire open to public. Nikkei Multimedia received
5,571 valid responses. The survey has been conducted regularly since
The results and analysis of the sixth survey will appear in the
August 1998 issue of Nikkei Multimedia, a Japanese-language
publication, to be issued on July 15.