(Nikkei BP Group)
(No.1 High Tech News Site in Japan)
| Japanese Internet Users Search With Yahoo!, goo, Infoseek
July 14, 1998 (TOKYO) -- The most popular Internet search engines
among Japanese users are "Yahoo! Japan" of Yahoo Japan Corp., "goo"
of NTT Advertising Inc. and "Infoseek Japan" of Infoseek Corp.,
according to the Sixth Internet Active User Survey conducted by
|The survey was conducted in May and June using the home page of
Nikkei Multimedia, and there were 5,571 valid replies.
A total of 46.7 percent of users prefer Yahoo! Japan, 26.4 percent
utilize the "goo" search engine, and 16.1 percent use Infoseek
Japan. Those three account for 89.2 percent of respondents. The
domestic search engine market is virtually monopolized by the three
Regarding Yahoo! Japan, which is quick to provide such information
services as sports and financial news, 6.2 percent of users cited
"comprehensive information services other than the search engine
such as news and weather forecast." NTT's "goo" also focuses on
strengthening its information services.
The most common way for users to learn about Internet shopping pages
is "obtaining information from magazine and newspaper articles" (27
.5 percent), compared to 22.0 percent of users who "seek such
information using a search engine."
The major complaint about search engines is "the difficulty in
finding information of interest," accounting for 30.1 percent of
Results and analysis of the Sixth Survey will appear in the August
issue of Nikkei Multimedia, which will be published on July 15, as
well as on its home
page, in Japanese only.
Related story: Women Most Active Internet
Shoppers: Nikkei Multimedia Survey