(Nikkei BP Group)
(No.1 High Tech News Site in Japanese)
| Japan PC Retailers See Steep Rise in PC Prices in June
July 20, 1998 (TOKYO) -- The average prices of desktop/tower and notebook
personal computers at major Japanese retailers soared as of June 16,
|The results came from a survey conducted by "Nikkei Best PC," a PC purchase
guide, and compiled by "Nikkei Market Access," a membership data service.
The average retail price of desktop/tower PCs
was 278,924 yen (US$1,980), up 15.4 percent or 37,227 yen (US$265) compared
to the previous month (See chart).
As for notebook PCs, it was 310,931 yen (US$2,210), up 17.9 percent or
47,121 yen (US$335) compared to the previous month.
As full lineups of summer models from each manufacturer hit the counter
in June, the rise of average retail prices was predictable.
But the extent of the differences in price was observed for the first
time since the survey began.
As for both desktop/tower and notebook PCs, high-end models with Pentium
II microprocessors accounted for a higher percentage of the whole pie
of all types of PCs sold.
At volume retailers of electric appliances in Tokyo, Osaka and Nagoya,
where the survey was conducted, demand for high-end models was very
high. Inventory adjustments made to old spring models were almost completed
in May, and this helped the average prices rise sharply.
There are other factors that pushed up prices. Some standard models have
memory as large as 64MB or 96MB, and some notebook PCs come with a modem
card. Such added properties make nominal increments of the prices look
great, but substantial price increases wouldn't be as wide as the actual
figures if compared with models sold during May.
With the launch of new models pre-installed with Windows 98 scheduled
for the end of July, the rise in retail prices in July is not expected
to be large because most products will have the same specifications
as June models.
The survey was performed independently by Nikkei Best PC on retail prices
of leading models at 14 major PC mass marketing outlets (16 outlets
until February 1998 ) in Tokyo, Osaka and Nagoya. The results are shown
in the magazine each month.
The results are analyzed by dividing types into certain categories, desktop/tower
PCs and notebooks, to show the average retail prices. The prices by
outlet and by model as of June 16 appear in the August issue of Nikkei
Best PC published on July 13 (in Japanese).
Chart: Average retail price for PCs
(return to news)
Related story: Average
Notebook PC Sales Price at Japan Retailers Hits Record Low in May
(Nikkei Market Access)