(Nikkei BP Group)
(No.1 High Tech News Site in Japanese)
| Japan PC Sales Rise in Value, Units in 4th Week of June
July 20, 1998 (TOKYO) -- Personal computer sales at about 2,000 home
electronics mass retailers in Japan during the fourth week of June 1998
(June 22-28) exceeded those of the preceding week in both units and
|The rises continued for six consecutive weeks. There was a weekly 5.7
percent increase in units and a 5.1 percent increase in value, according
to GfK Japan Ltd., an information service company that collects point-of-sale
data at home electric appliances stores.
When compared with sales of the same week of
last year (June 23-29, 1997), sales increased by 15.1 percent in units
and 2.7 percent in value(See table).
The average retail price of desktop PCs increased by 1,614 yen (US$12)
over the preceding week, but that of notebook PCs decreased by 4,507
yen (US$32) from the preceding week. As a result, the average retail
price of PCs, both desktop and notebook, decreased by 1,166 yen (US$8)
from 225,170 yen the preceding week to 224,004 yen (US$1,600).
The market now is focused on how sales of PCs will increase in July,
when the summer shopping season goes into full swing and Windows 98
goes on the market. Although sales decreased since the end of July 1997,
they are expected to be boosted by Windows 98, which is scheduled for
introduction toward the end of July.
The data GfK Japan releases are from about 2,000 outlets of 41 firms.
GfK Japan picked the 41 first in 1996, and has been releasing their
data ever since.
GfK Japan covers a far greater number of outlets, with combined unit-base
sales accounting for about 10 percent of total domestic PC shipments
and about 25 percent of total retail sales.
The following graphs are at Nikkei
Market Access web site in Japanese only: - Trends in the number
of (all types of) PCs sold in a week.
- Trends in the sales amount (in money) of (all types of) PCs in a week.
- Trends in average sales price of (all types of) PCs sold in a week.
- Trends in the number of desktop PCs sold in a week.
- Trends in the sales amount of desktop PCs in a week.
- Trends in the average sales price of desktop PCs in a week.
- Trends in the number of notebook PCs sold in a week.
- Trends in the sales amount of notebook PCs in a week.
- Trends in the average sales price of notebook-size PCs in a week.
Table: PC sales in the fourth week of June 1998 (Source: GfK Japan)
"Year-before weekly comparison" in the Table means the comparison with
June 23-29, 1997.
(return to news)
Related story: Japan's
PC Sales in Third Week of June Rise Slightly)
(Nikkei Market Access)