(Nikkei BP Group)
(No.1 High Tech News Site in Japanese)
| Mitsubishi's E-Commerce Services Go Full-Scale
July 24, 1998 (TOKYO) - Mitsubishi Corp.'s Internet-based electronic
commerce services are now in full-scale operation, the company said.
|For example, 600 companies from 70 countries registered with an auction
service for used construction equipment offered by the company. The
company also receives and places orders and settles accounts with U.S.
mechanical parts makers entirely via the Internet.
Mitsubishi set up GUIA (http://www.guia.com/),
an Internet-based auction service for used construction equipment, in
May 1996 with cooperation from Electronic Data Systems of the United
At the time the service was launched, the trading house did not expect
much business. A company official said Mitsubishi does not expect the
business to boom in the near future, and positioned it as just a part
of its strategic moves in the future.
However, with the number of companies that registered with the service
soaring to 600 in 70 countries from 120 in 1997, it has grown into a
Under the GUIA service, Japanese manufacturers of construction machines
distribute information on the sale of used construction equipment on
the Internet, and users in other parts of the world such as Beijing,
Bangkok and Jakarta place orders also via the Internet. The new service
has paved the way for a more flexible distributed network for the used
construction equipment market in Asia.
Although demand for construction itself is stagnant now due to the currency
crisis in Asia, an official at the firm's multimedia business promotion
division said the entire construction business should pick up again
once the Asian economy recovers.
Furthermore, the company made its entire annual transactions of about
400 million yen (US$2.8 million) with U.S. mechanical parts makers Internet-based
ones in May 1998. It receives and places orders and even settles accounts
via the Internet using international electronic certification organization
CommerceNet and JapanNet.
The trading company's section that deals with shoe products also introduced
an Internet-based system to manage its production process in January
1998. Under the system, the company can access its contracted factory
in Taiwan and a transportation firm based in Hong Kong via the Internet
and manage all orders, production and logistics entirely over the Internet.
The new system has prevented the company from making mistakes in placing
orders and causing a delay in production and delivery by managing customer
information, the progress of production and the schedule of ships carrying
the shoe products are loaded.
(Nikkei PC 21)