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  • PC Sales in Japan in Third Week of May Rise 9.3 Pct
  • June 15, 1998 (TOKYO) -- Personal computer sales at about 2,000 retailers of household appliances in the third week of May 1998 (May 18-24) increased by 9.3 percent in volume and by 7.6 percent in value from the previous week, according to GfK Japan Ltd., an information service company.
    The sales rose by 14.9 percent in volume and by 1.8 percent in value from the same week last year (May 19-25, 1997).

    The average retail price decreased by 3,462 yen (US$24) to 217,514 yen (US$1,532) from 220,976 yen (US$1,556).

    The average retail price of both desktop PCs and notebook PCs declined to hit a record low. Due to the drop of the price, the volume in PC sales recovered slightly for the first time in three weeks and stopped the two-consecutive- week decline in volume of PC sales that started in May.

    However, the comparison with the same week of the previous year showed that the sales increased by 14.9 percent in volume and by just 1.8 percent in value, which implies PC sales at retailers in May are still slow.

    This slump in sales is expected to continue until mid June, when summer sales start.

    PC sales in value also have been decreasing since the last half of March 1998. Even the newest summer models are not expected to stop the fall of retail price. Thus, the slump in PC sales at both makers and retailers is likely to continue.

    The data GfK Japan releases are from about 2,000 outlets of 41 firms.

    GfK Japan picked the 41 first in 1996 and has been releasing their data since then.

    GfK Japan covers a far greater number of outlets with combined unit-base sales accounting for about 10 percent of total domestic PC shipments and about 25 percent of total retail sales.

    The following graphs are at Nikkei Market Access in Japanese only: - Trends in the number of (all types of) PCs sold in a week.

    - Trends in the sales amount (in money) of (all types of) PCs in a week.

    - Trends in average sales price of (all types of) PCs sold in a week.

    - Trends in the number of desktop PCs sold in a week.

    - Trends in the sales amount of desktop PCs in a week.

    - Trends in the average sales price of desktop PCs in a week.

    - Trends in the number of notebook PCs sold in a week.

    - Trends in the sales amount of notebook PCs in a week.

    - Trends in the average sales price of notebook PCs in a week

    Table: PC sales the third week of May 1998 (source: GfK Japan)
    "Year-before weekly comparison" in the Table means the comparison with May 19-25, 1997.

    (return to news)

    (Nikkei Market Access)


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    Updated: Sun Jun 14 12:47:38 1998