| PC Sales in Japan in Third Week of May Rise 9.3 Pct
June 15, 1998 (TOKYO) -- Personal computer sales at about
2,000 retailers of household appliances in the third week
of May 1998 (May 18-24) increased by 9.3 percent in volume
and by 7.6 percent in value from the previous week,
according to GfK Japan Ltd., an information service
|The sales rose by 14.9 percent in volume and by 1.8
percent in value from the same week last year (May 19-25,
The average retail price decreased by 3,462 yen (US$24) to
217,514 yen (US$1,532) from 220,976 yen (US$1,556).
The average retail price of both desktop PCs and notebook
PCs declined to hit a record low. Due to the drop of the
price, the volume in PC sales recovered slightly for the
first time in three weeks and stopped the two-consecutive-
week decline in volume of PC sales that started in May.
However, the comparison with the same week of the previous
year showed that the sales increased by 14.9 percent in
volume and by just 1.8 percent in value, which implies PC
sales at retailers in May are still slow.
This slump in sales is expected to continue until mid
June, when summer sales start.
PC sales in value also have been decreasing since the last
half of March 1998. Even the newest summer models are not
expected to stop the fall of retail price. Thus, the slump
in PC sales at both makers and retailers is likely to
The data GfK Japan releases are from about 2,000 outlets
of 41 firms.
GfK Japan picked the 41 first in 1996 and has been
releasing their data since then.
GfK Japan covers a far greater number of outlets with
combined unit-base sales accounting for about 10 percent
of total domestic PC shipments and about 25 percent of
total retail sales.
The following graphs are at Nikkei Market
Access in Japanese only: - Trends in the number of
(all types of) PCs sold in a week.
- Trends in the sales amount (in money) of (all types of)
PCs in a week.
- Trends in average sales price of (all types of) PCs sold
in a week.
- Trends in the number of desktop PCs sold in a week.
- Trends in the sales amount of desktop PCs in a week.
- Trends in the average sales price of desktop PCs in a
- Trends in the number of notebook PCs sold in a week.
- Trends in the sales amount of notebook PCs in a week.
- Trends in the average sales price of notebook PCs in a
Table: PC sales the third week of May 1998 (source: GfK
"Year-before weekly comparison" in the Table means the
comparison with May 19-25, 1997.
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(Nikkei Market Access)