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  • Average Notebook PC Sales Price at Japan Retailers Hits Record Low in May
  • June 22, 1998 (TOKYO) -- The average price for notebook PCs at Japanese retailers declined to a record low of 263,810 yen (US$1,93 0) as of May 19, down 3.8 percent or 10,394 yen (US$76) compared to the previous month.
    The results came from a survey conducted by the PC purchase guide "Nikkei Best PC" and featured in "Nikkei Market Access."

    As for desktop/tower systems, the average retail price was 241,697 yen (US$1,760), down 1.1 percent, or 2,740 yen (US$20) compared to the previous month (See chart ).

    Since the launch of Windows 98 is scheduled for the end of July, each PC manufacturer presented summer models at the end of May or the beginning of June, a few weeks earlier than usual.

    Along with this timing, the production of spring models stopped earlier and store inventories were adjusted to new sales. It caused some models to be out of stock on the retail market in May.

    In the electric goods shops specializing in PCs in Akihabara, Tokyo, demand centered around notebook PCs and continued to be active.

    The Sony Corp. VAIO 505EX/64, a minor change model of the VAIO 505 series, was shown at counters at the end of May. It became a higher selling model than other notebook PCs at many Akihabara shops in May.

    A Panasonic brand light notebook PC, "Let's note mini," from Matsushita Electric Industrial Co., Ltd., which has expanded memory and a modem, is selling well because of its reasonable price of less than 200,000 yen (US$1,460).

    Added to well-selling PCs at the price range of 250,000 yen (US$1,82 0) or 300,000 yen (US$2,190) are some notebook PCs that are selling for 200,000 yen.

    That is the reason why the average PC sales price at retailers continues to decline for notebook PCs.

    In June, some new models are to go on sale, with the average retail price not expected to soar much. PCs cannot be purchased now unless they are in the price range of well-selling models.

    The survey was performed independently by Nikkei Best PC on retail prices of leading models at 14 major PC mass marketing outlets in Tokyo, Osaka and Nagoya. The results are in the magazine each month (until February 1998, at 16 PC outlets).

    The results are analyzed by dividing types into categories, desktop /towers and notebooks, to show the respective average retail prices. The prices by outlet and by model as of May 19 appear in the July issue of Nikkei Best PC published on June 12 (in Japanese).

    Chart: Average retail price for PCs (Source: Nikkei Best PC)

    (return to news)

    Related story: Average PC Sales Price at Retailers Declined in April

    (Nikkei Market Access)

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    Updated: Fri Jun 19 16:37:43 1998