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  • Retail Prices of NEC, Fujitsu PCs Remain High
  • arch 11, 1998 (TOKYO) -- Retail prices of NEC Corp. and Fujitsu Ltd. personal computers remain high and are often not subject to major discounts, according to a survey conducted by Nikkei Personal Computing.
    The survey, which was conducted on March 1, focused on PC prices at six major PC shops in Akihabara and Shinjuku, Tokyo.

    NEC's low-end "ValueStar NX VS16F/E5" model and Fujitsu's "FMV-Deskpower MV205" model were expected to be priced at 150,000 yen (US$1,172) to 200,000 yen (US$1,563). According to the survey, those models with Word pre-installed were priced at around 190,000 yen (US$1,484). A 20 percent discount from the tagged price is a record low in recent years, Nikkei Personal Computing said.

    Popular models with 200MHz MMX Pentium and with 233MHz Pentium II microprocessors are subject to smaller discounts, the survey found. The discounts applied to those models are in the range of 20 percent to 25 percent. When new models were released at the end of 1997 the discounts were as large as 30 percent.

    Prices of NEC's new models are expected to carry only slight discounts for some time, because the shops are heavily discounting the older models.

    Hitachi Ltd.'s "Flora Prius 30," on the other hand, is typically sold at a low price of 158,000 yen (US$1,234). It has a dual-scan super twisted nematic - liquid crystal display (DSTN-LCD) monitor, and its target price is from 150,000 yen to 200,000 yen.

    In the area of notebook PCs, Sony Corp.'s "Vaio PCG-505X" and "Vaio PCG-505EX" had stable prices. They are the successors of the "Vaio PCG-505," which was a best-selling PC in the sales campaign at the end of 1997. The 505X is an enhanced model with a 2.1GB hard drive. The 505X is priced at the same level as the 505, at 248,000 yen (US$1,938).

    Nikkei Personal Computing conducts shop price surveys on a biweekly basis.

    The shop prices mentioned here are calculated from the average prices at four stores of the six. The remaining two stories, offering the highest and lowest prices, are excluded from the calculation.

    Details of this survey are available on the
    Nikkei Personal Computing)

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    Updated: Tue Mar 10 16:23:53 1998