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  • Casio to Sell High-Quality Digital Camera in April
  • March 18, 1998 (TOKYO) -- Casio Computer Co., Ltd. in April will begin marketing a high image-quality, charge-coupled device (CCD) camera with 1.31 million pixels of resolution, the company said.
    The QV-5000SX digital camera will be priced at just over 70,000 yen (US$543), the lowest-priced camera of its kind, company officials told a Nikkei Multimedia reporter.

    This will be the company's first camera with more than one million pixels of resolution. The company's previous QV series has only around 300,000 pixels of resolution.

    The new model comes amid the trend for so-called SXGA digital cameras with 1.3 million-1.5 million pixels of resolution. Prices of those cameras are falling rapidly.

    In October 1997, Olympus Optical Co., Ltd. released the 1.41- million pixel CAMEDIA C-1400L camera for 128,000 yen (US$992). Fuji Photo Film Co., Ltd. in March also put on the market a 99,800-yen (US$774) FinePix700 camera, the first camera with 1- million-pixel resolution to be priced below 100,000 yen (US$775).

    In addition, Olympus plans to sell the CAMEDIA L-800 series with 1.3 million pixels of resolution for just below 100,000 yen. Ricoh Co., Ltd. will release a new model in May dubbed the DC-4 with 1.32 million pixels of resolution for less than 100,000 yen.

    There will be a trend fort budget-priced, higher image-quality digital cameras to become popular among potential customers in the spring and summer of 1998, with prices ranging from 70,000 yen to 100,000 yen for cameras with 1.3 million-1.5 million pixels of resolution, industry observers says.

    Casio's QV-5000SX auto focus camera features a 1.8-in. liquid- crystal display monitor and an optical finder, adopting a compact camera-like structure in which the lens cannot rotate, which is similar to the conventional QV series.

    It is able to store photo images of up to 1,280 x 960 pixels in JPEG format on a 8MB flash memory card.

    A newly developed, high-speed microprocessor allows the camera to store an image of a maximum of 1,280 x 960 pixels in five seconds on a built-in flash memory card, they said. The 132mm x 69mm x 41mm camera weighs 285 grams.

    (Nikkei Multimedia)

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    Updated: Tue Mar 17 17:33:52 1998