| Casio to Sell High-Quality Digital Camera in April
March 18, 1998 (TOKYO) -- Casio Computer Co., Ltd. in April will
begin marketing a high image-quality, charge-coupled device (CCD)
camera with 1.31 million pixels of resolution, the company said.
|The QV-5000SX digital camera will be priced at just over 70,000
yen (US$543), the lowest-priced camera of its kind, company
officials told a Nikkei Multimedia reporter.
This will be the company's first camera with more than one
million pixels of resolution. The company's previous QV series
has only around 300,000 pixels of resolution.
The new model comes amid the trend for so-called SXGA digital
cameras with 1.3 million-1.5 million pixels of resolution. Prices
of those cameras are falling rapidly.
In October 1997, Olympus Optical Co., Ltd. released the 1.41-
million pixel CAMEDIA C-1400L camera for 128,000 yen (US$992).
Fuji Photo Film Co., Ltd. in March also put on the market a
99,800-yen (US$774) FinePix700 camera, the first camera with 1-
million-pixel resolution to be priced below 100,000 yen (US$775).
In addition, Olympus plans to sell the CAMEDIA L-800 series with
1.3 million pixels of resolution for just below 100,000 yen.
Ricoh Co., Ltd. will release a new model in May dubbed the DC-4
with 1.32 million pixels of resolution for less than 100,000 yen.
There will be a trend fort budget-priced, higher image-quality
digital cameras to become popular among potential customers in
the spring and summer of 1998, with prices ranging from 70,000
yen to 100,000 yen for cameras with 1.3 million-1.5 million
pixels of resolution, industry observers says.
Casio's QV-5000SX auto focus camera features a 1.8-in. liquid-
crystal display monitor and an optical finder, adopting a compact
camera-like structure in which the lens cannot rotate, which is
similar to the conventional QV series.
It is able to store photo images of up to 1,280 x 960 pixels in
JPEG format on a 8MB flash memory card.
A newly developed, high-speed microprocessor allows the camera to
store an image of a maximum of 1,280 x 960 pixels in five seconds
on a built-in flash memory card, they said. The 132mm x 69mm x
41mm camera weighs 285 grams.
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