|As for notebooks, the average retail price was 274,204 yen
(US$2,050), down 1.3 percent, or 3,628 yen (US$27).
These figures are the result of data
complied by "Nikkei
Market Access" based on a monthly survey on PC retail prices
conducted by the PC purchase guide "Nikkei Best PC" (See chart.).
Although the average sales price is declining, the average margin
was at the lowest level since the beginning of this year,
according to the survey.
Many retailers are optimistic about the prospects for the PC
market. According to retailers of household electric appliances,
demand has been high for air conditioners from mid-April in Kanto
and other regions and PC sales have slowed.
Additionally, the launch of Windows 98 is scheduled for July,
which has prevented some prospective purchasers from making up
their minds. Various manufacturers started offering free upgrade
services in May, but some demand was dampened.
Nevertheless, Nikkei Market Access believes that PC retail prices
are not likely to decline soon. That is because PC manufacturers
do not have large inventories, and it is assumed that the
inventories won't grow much prior to the launch of the summer
models in June.
The survey was performed independently by Nikkei Best PC on
retail prices of leading models at 14 major PC mass marketing
outlets in Tokyo, Osaka and Nagoya, and the results are shown in
the magazine each month.
The results are analyzed by dividing types into certain
categories, the desktop/tower type and notebooks to show the
respective average retail prices. The prices by outlet and by
model as of April 14 appear in the June issue of Nikkei Best PC
Chart: Average retail price for PCs (source: Nikkei Best
(return to news)
Related story : Average Desktop Prices Fell in March by 13,600