|GfK Japan is an information service company that handles point-
of-sales data of shops that sell home electric appliances.
Sales in the third week of April were up
19.9 percent from the corresponding period of last year (April
21-27, 1997) in terms of units, and up 8.8 percent in value. (See table.)
The unit-based data posted a week-on-week increase for the first
time in four weeks. This indicates that PC sales are picking up.
Sales of desktop models are brisk, posting higher week-on-week
growth than the notebook type. The brisk growth is attributable
to purchases of desktop type PCs by many beginners at the start
of the new fiscal year.
The average sales price dropped 2,435 yen from the previous
week's 228,450 yen (US$1,700). The average price declined for
four consecutive weeks, since the fourth week of March.
GfK Japan said the downturn is expected to continue for some time
under the current set of conditions in which the prices of
current models will be cut when the new models for the summer
season are introduced. Attention is now focusing on whether the
sagging PC prices will push up demand.
GfK Japan's data is from about 2,000 outlets of 41 firms. The
company selected the 41 firms in 1996 and has been releasing
their data since then.
GfK Japan covers a greater number of outlets with combined unit-
based sales accounting for about 10 percent of Japan's PC
shipments and about 25 percent of total retail sales.
The following graphs are available through Nikkei Market Access
in Japanese only:
- Trends in the number of all types of PCs sold in a week.
- Trends in the sales amount of all types of PCs sold in a week.
- Trends in average sales price of all types of PCs sold in a
- Trends in the number of desktop PCs sold in a week.
- Trends in the sales amount of desktop PCs in a week.
- Trends in the average sales price of desktop PCs in a week.
- Trends in the number of notebook PCs sold in a week.
- Trends in the sales amount of notebook PCs in a week.
- Trends in the average sales price of notebook PCs in a week.
Table: PC sales in the third week of April 1998 (Source: GfK
"Year-before weekly comparison" in the Table means the comparison
with April 21-27, 1997.
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