(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
| PC Sales Growth Rate in 1st Week of Oct. Slows from 1997
November 2, 1998 (TOKYO) -- Sales of personal computers in the week of
Oct. 5 in Japan increased in volume and value as compared with the same
week in 1997.
|The growth rate, which recently had been in excess of 50 percent, fell
in the most recent week.
According to the figures collected by GfK Japan
Ltd., an information service company that deals with POS data of electric
appliances volume stores, PC sales during the first week of October
1998 (Oct. 5 through Oct. 11) declined 0.5 percent in volume and fell
1.7 percent in value from the previous week. The growth rate was in
the negative zone for the second straight week (See
Compared with the same period last year (Oct. 6 through Oct. 12, 1997),
PC sales this year increased 37.6 percent in units and 37.5 percent
Last year, the Oct. 10 national holiday was on a Friday, making for a
three-day extended weekend. Therefore, the sales figures for the week
with the three-day weekend cannot be compared directly to those of this
The average sales price declined 2,576 yen from 226,407 yen (US$1,890)
to 223,831 yen (US$1,870) in the week.
Also, the average sales price, which dropped in the same period of 1997,
fell only slightly this year, staying at almost the same level as in
the same week last year. The average PC sales price is unlikely to fluctuate
substantially in the future.
The data GfK Japan releases are from about 2,000 outlets of 41 firms.
GfK Japan initially picked the 41 firms in 1996 and has been releasing
their data since then.
GfK Japan covers a greater number of outlets with combined unit-based
sales accounting for about 10 percent of total domestic PC shipments
and about 25 percent of total retail sales.
The following graphs are at Nikkei
Market Access Web site in Japanese only:
- Trends in the number of (all types of) PCs sold in a week.
- Trends in the sales amount of (all types of) PCs in a week.
- Trends in average sales price of (all types of) PCs sold in a week.
- Trends in the number of desktop PCs sold in a week.
- Trends in the sales amount of desktop PCs in a week.
- Trends in the average sales price of desktop PCs in a week.
- Trends in the number of notebook PCs sold in a week.
- Trends in the sales amount of notebook PCs in a week.
- Trends in the average sales price of notebook PCs in a week.
Table: PC sales in the first week of October 1998 (GfK Japan survey)
The comparison with last year is made with the period Oct. 6 - 12, 1997.
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