(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
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| PC Sales Brisk in 4th Week of October; Average Sales Price Rises
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November 23, 1998 (TOKYO) -- Sales of personal computers at volume retailers
of household electric appliances are brisk, with such sales in volume
and value in the fourth week of October (Oct. 26 through Nov. 1) expanding
50 percent year on year.
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According to figures collected by GfK Japan
Ltd., an information service company that deals with POS data of electric
appliance stores, PC sales in the fourth week of October rose 4.3 percent
in volume and 5.3 percent in value from the same week last year. The
comparison with the same week last year (Oct. 27 through Nov. 2, 1997)
saw a 52.9 percent increase in units and a 46.2 percent increase in
value. (See table).
The average sales price increased 2,090 yen from 219,727 yen (US$1,830)
to 221,817 yen (US$1,845).
Despite the rise in the overall average sales price, desktop PC prices
declined 15,246 yen (US$125) and notebook PCs declined 10,753 yen (US$90).
The average sales price of desktop and notebook PCs fell by 10,178 yen.
It was the first time since the fifth week of August that the average
sales price of notebook PCs was lower than that in the same week last
year. That is because the average sales price of notebook PCs increased
substantially in the relevant week last year.
Until the spring of 1998, the average sales price of notebook PCs tended
to increase when new models were released. However, prices have been
stable since the price battles in the summer. Nikkei Market Access said
the reasons are because producers adjusted shipment volumes and prices
of popular notebook PCs are stable at slightly above 200,000 yen (US$1,660).
The data GfK Japan releases derive from about 2,000 outlets of 41 firms.
GfK Japan initially picked the 41 firms in 1996 and has been releasing
their data since then.
GfK Japan covers a greater number of outlets with combined unit-based
sales accounting for about 10 percent of total domestic PC shipments
and about 25 percent of total retail sales.
The following graphs are at the Nikkei
Market Access Web site in Japanese only:
- Trends in the number of (all types of) PCs sold in a week.
- Trends in the sales amount (in money) of (all types of) PCs in a week.
- Trends in average sales price of (all types of) PCs sold in a week.
- Trends in the number of desktop PCs sold in a week.
- Trends in the sales amount of desktop PCs in a week.
- Trends in the average sales price of desktop PCs in a week.
- Trends in the number of notebook PCs sold in a week.
- Trends in the sales amount of notebook PCs in a week.
- Trends in the average sales price of notebook-size PCs in a week.
Table: PC sales in the fourth week of October 1998 (Source: GfK Japan)
The comparison with last year is made with the period of Oct. 27 - Nov.
2, 1997. |
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(return to news)
Related story: Japan's
PC Sales Brisk in Third Week of October
(Nikkei
Market Access)
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