(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
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| PC Sales in First Week of Nov. Double in Volume, Value
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November 30, 1998 (TOKYO) -- Sales of personal computers in Japan in
the week of Nov. 2 through Nov. 8 increased 90 percent in terms of both
units sold and value, as compared with the same week last year (Nov.
3 to Nov. 9, 1997).
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This was the first steep increase since the fifth week of March 1997,
when demand for PCs rose due to the last-minute buying spree before
the consumption tax hike was implemented in April.
According to the data collected by GfK Japan
Ltd., a data service company handling point-of-sales data at large retailers
of home electric appliances, PC sales at about 2,000 shops across Japan
increased 22.3 percent in units and 26.9 percent in value in the first
week of November 1998 compared with the previous week (See
table).
The year-on-year figures show a 90.2 percent increase in units sold,
and a rise of 90.1 percent in value.
Winter models of PCs appeared in shops by the first week of November,
which helped sales rise to almost the same level as the week of Dec.
1 through Dec. 7, 1997. The winter PC sales campaign has already begun.
Most shop shelves feature the new winter sales models. Such replacements
also pushed up the average price of PCs this week for both desktop and
notebook PCs by 8,000 to 9,000 yen (US$65-US$74).
The overall average price of desktops and notebooks increased to 230,139
yen (US$1,900), up 8,322 yen from previous week's 221,817 yen (US$1,820).
The data GfK Japan releases are from about 2,000 outlets of 41 firms.
GfK Japan originally selected the 41 stores in 1996 and has been releasing
their data since then.
GfK Japan covers more outlets with combined unit-based sales accounting
for about 10 percent of total domestic PC shipments and about 25 percent
of total retail sales.
The following graphs are at Nikkei
Market Access Web site in Japanese only:
- Trends in the number of (all types of) PCs sold in a week.
- Trends in the sales amount (in money) of (all types of) PCs in a week.
- Trends in average sales price of (all types of) PCs sold in a week.
- Trends in the number of desktop PCs sold in a week.
- Trends in the sales amount of desktop PCs in a week.
- Trends in the average sales price of desktop PCs in a week.
- Trends in the number of notebook PCs sold in a week.
- Trends in the sales amount of notebook PCs in a week.
- Trends in the average sales price of notebook-size PCs in a week.
Table: PC sales in the 1st week of November 1998 (GfK Japan survey)
The comparison to the same period last year is made with the period of
Nov. 3 - Nov. 9, 1997. |
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(return to news)
Related story: at PC
Sales Brisk in 4th Week of October; Average Sales Price Rises
(Nikkei
Market Access)
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