(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
| Corporate Mobile Gear Mart to Rise 90 Pct in Japan
October 12, 1998 (TOKYO) -- Japan's market for mobile gear or mobile
information terminals for corporate users is projected to rise 92 percent
to 629,000 units in 1998 compared to last year.
|This is according to a survey by Nikkei Market Access, a members-only
IT information service. Mobile gear includes sub-notebook personal computers
and personal digital assistants (PDA).
Mobile gear are defined as small computers weighing less
than 1.5kg. A PDA is a mobile device with communication capabilities
and its own operating system. Electronic organizers and handy terminals
The survey, targeting the corporate market, excluded purchases by small
office, home office (SOHO) users at retail stores.
The retail market has grown just as greatly as the enterprise market.
Corporate demand for mobile gear for the whole market is 32.2 percent
in 1998, marking only a 5.6-point increase from a year earlier. Japan's
mobile gear market, combining corporate and retail channels, is expected
to be 1,954,000 units in 1998.
Sub-notebook personal computers, popular at stores since the latter half
of 1997, are also growing in the enterprise market. Nikkei Market Access
predicts that the figure will be 345,000 units in 1998, twice as high
as the previous year.
Handheld PCs (H/PCs) with Windows CE and PDAs are not performing as strongly
as expected. PDAs increased 45 percent from the previous year to 209,000
units. H/PCs being introduced in the third quarter of 1997 are expected
to triple to 75,000 units in 1998, not as much as expected.
While more enterprises introduce PDAs or H/PCs, not many people actually
carry them and use them outside their office. At this moment, PDAs and
H/PCs are not in absolute need because their use is limited to, for
example, creating sales reports and managing orders at the office or
Looking at types of business among corporate users that introduce mobile
gear for their operations, the finance/insurance sector makes up a big
part, accounting for 20 percent. In the past, major insurance companies
assigned PDAs to each sales person to maintain customer lists and sales
management. But nowadays, more companies give their employees a notebook
PC instead of a PDA.
Most mobile gear adopted by finance/insurance businesses since 1997 are
sub-notebook PCs. The medicine and services sectors, where demand for
mobile gear is high, tend to use sub-notebook PCs. Only the distribution
sector is seeing a combined number of PDAs and H/PCs that is higher
than sub-notebook PCs.
(Nikkei Market Access)