(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
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| Japan's PC Sales in 3rd Week of Sept. Up 50 Pct. from Previous Year
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October 19, 1998 (TOKYO) -- Personal computer sales are strong in Japan
at large volume appliance stores, with PC sales in the third week of
September (Sept. 21-Sept. 27) registering an increase for the third
straight week on a year-on-year basis, in terms of both number of units
sold and value.
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According to the data collected by GfK Japan Ltd.,
an information service company that handles point of sales data from
large volume appliance retailers, PC sales at about 2,000 shops in the
third week of September increased 2.6 percent in terms of units and
3.0 percent in value, from the previous week (See
table).
As compared with the same week in 1997 (Sept. 22 - 28, 1997), the sales
increased 52.6 percent in units and 50.8 percent in value.
The average sales price increased to 226,102 yen (US$1,900), up 928 yen
from the previous week.
Over a five-week period, the average PC sales price was stable. Notebook
PCs are not showing drastic price declines. Therefore, the overall average
selling prices both of desktops and notebooks are leveling off to 1997
levels.
In terms of unit and value terms, PCs sold in the surveyed months this
year exceed the results for 1997. Nikkei Market Access assumes that
consumers expect that PCs will have stable pricing but will come with
higher performance levels.
Sony Corp.'s PCG-C1 with a charge-coupled device (CCD) camera appeared
in stores during the week. Notebook PCs must now have features other
than a light and slim appearance. The PC industry will need to devise
ideas for boosting the PC market for individual users.
GfK Japan's data comes from about 2,000 outlets of 41 companies. GfK
Japan selected the 41 in 1996 and has been releasing their data since
then.
GfK Japan covers a greater number of outlets with combined unit-base
sales accounting for about 10 percent of total domestic PC shipments
and about 25 percent of total retail sales.
The following graphs are at Nikkei Market Access in Japanese only:
- Trends in the number of (all types of) PCs sold in a week.
- Trends in the sales amount (in money) of (all types of) PCs in a week.
- Trends in average sales prices of (all types of) PCs sold in a week.
- Trends in the number of desktop PCs sold in a week.
- Trends in the sales amount of desktop PCs in a week.
- Trends in the average sales price of desktop PCs in a week.
- Trends in the number of notebook PCs sold in a week.
- Trends in the sales amount of notebook PCs in a week.
- Trends in the average sales price of notebook PCs in a week.
Table: PC sales in the 3rd week of September 1998 (GfK Japan survey)
The comparison with last year is made with the week of Sept. 22 - 28,
1997. |
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Related stories:
Japan PC Sales in 2nd Week of September Rise 40 Pct
Sony Releases 1.1kg VAIO Notebook PC with CCD Camera
(Nikkei Market Access)
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