(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
| Japan PC Sales Remain Brisk in 4th Week of Sept.
October 26, 1998 (TOKYO) --Sales of personal computers at Japanese shops
during the fourth week of September rose more than 50 percent in both
units and value over the same week last year.
|However, they decreased from those recorded in the previous week this
year. The average selling price has increased two weeks in a raw.
PC sales were tabulated at specialty stores of mass merchandisers of
According to the data collected by GfK Japan
Ltd., an information service company that handles point of sales data
from large-volume appliance retailers, sales of personal computers in
the fourth week of September (Sept. 28 to Oct. 4, 1998) at about 2,000
mass merchandisers of home electronics decreased by 20.8 percent in
units and 20.6 percent in value when compared with those of the previous
week (See table).
However, when compared with those of the same week last year (Sept. 29
to Oct. 5), sales increased by 53.5 percent in units and 52.2 percent
in value. The average selling price increased by 305 yen to 226,407
yen (US$1,951) from 226,102 yen (US$1,949) the previous week.
The seasonal variance toward the year end was blamed for gloomy sales
compared with the previous week. Although buyers were making reservations
to buy Apple Computer Inc.'s iMac, that product now can be purchased
on the spot, because the popularity has passed its peak.
New products, such as peripherals which are compliant with Universal
Serial Bus (USB), digital cameras and printers will be put on the market
in rapid succession toward the year end. Mass merchandisers must find
the best way to make products, including these peripherals, appealing
The data GfK Japan releases are from about 2,000 outlets of 41 firms.
GfK Japan picked the 41 in 1996, and has been releasing their data since
GfK Japan covers a far greater number of outlets with combined unit-base
sales accounting for about 10 percent of total domestic PC shipments
and about 25 percent of total retail sales.
The following graphs are at Nikkei
Market Access in Japanese only:
- Trends in the number of (all types of) PCs sold in a week.
- Trends in the sales amount (in money) of (all types of) PCs in a week.
- Trends in average sales price of (all types of) PCs sold in a week.
- Trends in the number of desktop PCs sold in a week.
- Trends in the sales amount of desktop PCs in a week.
- Trends in the average sales price of desktop PCs in a week.
- Trends in the number of notebook PCs sold in a week.
- Trends in the sales amount of notebook PCs in a week.
- Trends in the average sales price of notebook-size PCs in a week.
Table: PC sales in the 4th week of September 1998 (GfK Japan survey)
The comparison with last year is made with the period Sept. 29 - Oct.
(return to news)
Related story: Japan's PC Sales in 3rd Week of Sept. Up 50 Pct.
from Previous Year
(Nikkei Market Access)