(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
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| Japan's PC Sales in Second Week of August Reach High Level
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September 8, 1998 (TOKYO) -- Japan's PC sales at mass retailers of electric
appliances remain favorable in the wake of the launch of Microsoft's
Windows 98.
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In the second week of August (Aug. 10-16) sales fell, because that was
the week that many businesses took their summer holidays. PC sales were
at about the same level as in the fourth week of July, the week right
after the launch of Windows 98.
According to GfK Japan Ltd., an information
service company that deals with POS data from retailers of electric
appliances, PC sales in the second week of August at about 2,000 shops
increased 4.9 percent from the previous week in terms of units, and
they increased 4.0 percent in terms of value (See
table).
Sales rose 58.4 percent year on year (from Aug. 11-17, 1997) in volume,
and were up 50.1 percent in value.
In particular, sales of desktop PCs are buoyant. The year-on year comparisons
for sales of desktop PCs have been positive since the fourth week of
July. Sales of notebook PCs also recorded a high level of performance,
following that in the fourth week of July. The launch of Microsoft's
Windows 98 provided a boost to the personal-use PC market.
The average sales price of PCs in the second week of August registered
231,865 yen (US$1,700), or down 2,181 yen from 234,046 yen (US$1,720)
in the previous week.
The data GfK Japan releases are from about 2,000 outlets of 41 firms.
GfK Japan selected the 41 in 1996 and it has been releasing their data
since then.
GfK Japan covers a greater number of outlets with combined unit-based
sales accounting for about 10 percent of total domestic PC shipments
and about 25 percent of total retail sales.
The following graphs are at Nikkei
Market Access in Japanese only:
- Trends in the number of (all types of) PCs sold in a week.
- Trends in the sales amount of (all types of) PCs sold in a week.
- Trends in average sales prices of (all types of) PCs sold in a week.
- Trends in the number of desktop PCs sold in a week.
- Trends in the sales amount of desktop PCs sold in a week.
- Trends in the average sales price of desktop PCs in a week.
- Trends in the number of notebook PCs sold in a week.
- Trends in the sales amount of notebook PCs in a week.
- Trends in the average sales price of notebook PCs in a week.
Table: PC sales in the second week of August 1998 (Research by GfK
Japan)
"Year-before weekly comparison" means a comparison with
the week of August 11-17, 1997. |
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(return to news)
Related story: Japan's
PC Sales Brisk in First Week of August
(Nikkei Market Access)
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