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  • Australian E-Commerce Firms to Visit Silicon Valley
  • September 10, 1998 (SYDNEY, Australia) -- Four Australian software companies just won an all-expenses paid trade mission to Silicon Valley to meet key U.S. technology and investment firms.
    More than 90 companies took part in the competition.

    "The four winning products were successful in the recent competition organized by Austrade (Australian Trade Commission) to find Australian companies with the most promising electronic commerce-enabling technologies and services," said Fleur Bayley, Australian Information Industry Association's (AIIA) export manager.

    The companies displayed their prize-winning software packages at this year's Software Showcase just held in Sydney and organized by the AIIA in conjunction with the Australian Federal Department of Industry, Science and Tourism (DIST).

    The showcase is the only event in the Asia-Pacific region specifically organized for local software developers. It is seen as a valuable networking event for Australian software developers.

    The winning companies were WSA Holdings, Southrock Software Pty. Ltd., Space-Time Research Pty. Ltd., and WebGenie Software Pty. Ltd.

    The products included, 1-e00 from WSA Holdings, a software application which provides a call center with the opportunity to facilitate an e-mail inquiry in a similar way to how a telephone inquiry is currently handled.

    The winning Southrock Software product is called Advance Online - an open Web-based software system that enables organizations to deliver and manage learning anywhere, anytime, via their intranets and the Internet.

    Space-Time Research won with its analysis and interpretation software of large data collections for social and marketing decision support.

    WebGenie Software provides Web development tools such as Shopping Cart Pro for E-Commerce and Web based businesses, selling in 50 countries.

    Bayley said the showcase is a unique opportunity to see a wide range of e-commerce software, including text retrieval, workflow and document management, secure e-commerce via Internet, data-base driven Web sites, collaborative publishing over the Web, supply chain management, electronic banking, help desk, smart card systems, online shopping and electronic procurement.

    For John Merakovsky, vice president of business development for Southrock Software, the prize couldn't come at a better time.

    "We have just completed the development of our U.S. marketing strategy document, so the timing for this trade mission to the United States is excellent," he said. "We will meet with the key technology companies plus the venture capital organizations, so it is a very well-structured tour of those organizations."

    He said that while Australia is good at creating world-class software products, it hasn't been good at growing these companies into larger companies.

    The AIIA represents suppliers of information technology and telecommunications goods and services. It has more than 350 member companies that generate combined revenues of A$33 billion (US$19.6 billion), employ more than 160,000 Australians and have exports of A$3.3 billion.

    (Neil Munro, Asia BizTech Correspondent)

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    Updated: Thu Sep 17 20:14:54 1998 PDT