(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
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| Average PC Retail Prices Fall in August: Nikkei Best PC Survey
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September 21, 1998 (TOKYO) -- The average personal computer retail price
at major Japanese volume retailers as of Aug. 18 fell for both desktop/tower
and notebook models.
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Desktop/tower PCs fell by 7,147 yen, or 2.7 percent, to 255,658 yen (US$1,930),
and notebooks fell by 18,931 yen, or 6.3 percent, to 274,340 yen (US$2,070),
compared with the previous month.
This is the result of a monthly survey on over-the-counter
PC prices by Nikkei Best PC, a PC purchase guide, and compiled by Nikkei
Market Access.
The over-the-counter PC market is becoming active again since the launch
of Windows 98 on July 25. Some major mass marketing retailers are seeing
sales gains of more than 20 percent over the preceding month.
Although most PC models being sold over-the-counter are replaced by Windows
98 pre-installed models, the average over-the-counter prices dropped
since the specifications are nearly the same as those sold in the months
of June and July.
Nikkei Market Access forecasts, however, that the over-the-counter market
will continue to be active for some time, as iMac sales that started
in late August are favorable. Shop prices may fall gradually in September.
The survey was performed independently by Nikkei Best PC on retail prices
of leading models at 14 major PC mass marketing outlets in Tokyo, Osaka
and Nagoya. The results are in the magazine each month. (16 dealers
until February l998).
The results were classified by type,into desktop/tower PCs and notebook
PCs for the average shop prices.
The prices by outlet and model as of Aug. 18 are carried in the October
edition of Nikkei Best PC.
Related story: Average PC Retail Price Falls in July: Nikkei Best
PC Survey
(Nikkei Market Access)
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