(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
| Availability of Apple's iMac Increases at PC Stores
September 30, 1998 (TOKYO) -- The shortage of iMac PCs in Japan has been
eased as more iMac computers are available for purchase at an expanding
number of PC stores, said Eiko Harada, president of Apple Japan Inc.,
in an interview with Nikkei MAC.
|Mail-order purchases are possible, despite the company's initial intention
to sell the new PC model only through shops where sales staff could
fully explain the use of iMac PCs.
In Tokyo, Ikeshop, Yu Co., Ltd. and Tsukumo Electronics Co., Ltd. are
selling the iMac without any delay in delivery to customers, because
they boosted their in-house inventories. Shops that sell computers to
those who ordered in advance also have cut the delivery time for the
iMac to about four to seven days, sources said.
At an early stage, Apple Japan favored in-store sales of the iMac so
that sales staff could explain and suggest proper use to customers.
However, such a sales method was disrupted from Sept. 20, when several
PC shops began telemarketing the iMac. As of Sept. 25, Yu Co., Sofmap,
Co., Ltd., Ado Electronic Industrial Co., Ltd.'s T.Zone chain and Tsukumo
Electronics are selling the iMac through their Internet sites.
Also, a total of 216 university co-ops have begun selling the iMac under
a sales agreement signed on Sept. 17 by Apple Japan and Japan's Association
of University Co-op. The iMac is demonstrated at 18 designated locations,
but other university co-ops can sell it, too.
The iMac PC also can be purchased by corporate users. Shoei Co. Ltd.,
for example, has been receiving orders from its corporate clients, company
to Sell iMac PCs to Universities Across Japan
Available, Says President of Apple Japan
Japan's iMac PC Sales Strategy Far From Clear