(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
|
|
| Taiwan's Online Shopping Dominated by Young Workers
|
|
August 31, 1998 (TAIPEI) -- A large portion of those who make online
purchases in Taiwan are young office workers, with 41.3 percent of such
purchases made by people 16-25 years of age and 49.4 percent made by
26-35 year-old shoppers, according to a survey conducted by the Market
Intelligence Center (MIC) of the Institute for Information Industry
(III).
|
More than half of these Internet users said that the most important reasons
for them to purchase items online are 24-hour convenience and time saved.
Part of this is the fact that many Internet users are men who do not
enjoy shopping in stores, and another factor is that office workers
have little flexibility in their daily schedules.
By going online Internet users can see what is available and place orders,
make travel arrangements or reserve tickets from their home or office.
Chart: Motivations for making online purchases
Note: 1,109 valid samples
Source: MIC/III, ITIS, June 1998
(Nikkei BP Online)
|
|
|
