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  • Taiwan's Online Shopping Dominated by Young Workers
  • August 31, 1998 (TAIPEI) -- A large portion of those who make online purchases in Taiwan are young office workers, with 41.3 percent of such purchases made by people 16-25 years of age and 49.4 percent made by 26-35 year-old shoppers, according to a survey conducted by the Market Intelligence Center (MIC) of the Institute for Information Industry (III).
    More than half of these Internet users said that the most important reasons for them to purchase items online are 24-hour convenience and time saved.

    Part of this is the fact that many Internet users are men who do not enjoy shopping in stores, and another factor is that office workers have little flexibility in their daily schedules.

    By going online Internet users can see what is available and place orders, make travel arrangements or reserve tickets from their home or office.

    Chart: Motivations for making online purchases

    Note: 1,109 valid samples

    Source: MIC/III, ITIS, June 1998

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    Updated: Fri Aug 28 18:48:38 1998 PDT