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(Nikkei BP Group)

(No.1 High-Tech News Site in Japanese)

  • 3Com Aggressive in Gaining Japan Market Share, Vice Pres. Says
  • October 29, 1998 (TOKYO) -- 3Com Corp. of Santa Clara, Calif., the top manufacturer of network interface cards and modems with the world's largest market share, is determined to aggressively expand its market share in Japan, a company executive said.
    Nikkei Personal Computing Magazine (Nikkei PC) interviewed Jef Graham, vice president and general manager of 3Com's Mobile Communications Division, on the company's strategy and technical roadmaps in the near future.

    Nikkei PC: What percentage of notebook PCs are equipped with modems?

    Graham: Recently, about 50 percent of notebook PCs are shipped with PC card modems. About 40 percent have built-in daughter board type modems. This type of modem was made possible with a small PCI bus, and many PC makers have already adopted it.

    Because a small PCI is being standardized, we believe that it will be advantageous in terms of cost and technology as compared with card type modems. Its standard specification will be finalized in November.

    Nikkei PC: How is 3Com coping with CompactFlash?

    Graham: We will ship our LAN card in the second quarter of 1999 and modem as early as the third quarter for CompactFlash.

    Nikkei PC: How is 3Com competing against TDK Corp., which has a high market share for PC cards in Japan?

    Graham: We have two strategies to expand our business. One is to offer products that precisely meet Japanese market demand. The second is to cut prices.

    Product packaging will become even smaller, for easy physical distribution. At 3Com, we also will reinforce our OEM supply. For example, Toshiba Corp.'s thin notebook PC comes with 3Com's PC card modem. By doing like this, we would like to increase our market share.

    (Nikkei Personal Computing)

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    Updated: Wed Oct 28 18:39:04 1998 PDT