(Nikkei BP Group)
(No.1 High-Tech News Site in Japanese)
| Taiwan's Computer Makers Focus on U.S. Market
December 1, 1998 (TAIPEI) -- Taiwan's computer makers see the U.S. market
as their top target for business, although the potential for Europe's
information electronics market is widely believed to be even greater
in the long term.
|Advanced Information Inc., an affiliate of computer maker Acer Inc.,
has already established a firm foundation in the U.S. market.
Advanced Information, which sells its products under the A-Open brand,
is cooperating with U.S. distributors under the so-called "Plan A,"
and U.S. sales have increased to 60 percent of the company's total.
It provides various components and peripherals for desktop computers
to U.S. distributors to assemble in their own-brand products.
When entering the U.S. market, Advanced Information initially set its
sights on the computer DIY market. It sees small and midsize industry
and commercial users as its major clients.
An executive at Advanced Information said that the company targeted the
U.S. market because of its excellent infrastructure and high acceptance
of new ideas. Such an environment is suitable for Advanced Information's
innovative products and marketing strategies, he said.
Chuntex Electronic Co., Ltd. is another Taiwan-based computer maker that
sees great opportunities in the U.S. market. The company sells computer
monitors in the United States, and it also holds a 2 percent to 3 percent
share of both the U.S. desktop and notebook PC markets.
BCom Electronics Inc. is pursuing a similar strategy. It displayed new
mini-notebook and handheld computers at the recent COMDEX/Fall show
in Las Vegas. These BCom products are slated to begin appearing in major
information product distribution channels by the end of December.
(Commercial Times, Taiwan)
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