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  • Taiwan's Computer Makers Focus on U.S. Market
  • December 1, 1998 (TAIPEI) -- Taiwan's computer makers see the U.S. market as their top target for business, although the potential for Europe's information electronics market is widely believed to be even greater in the long term.
    Advanced Information Inc., an affiliate of computer maker Acer Inc., has already established a firm foundation in the U.S. market.

    Advanced Information, which sells its products under the A-Open brand, is cooperating with U.S. distributors under the so-called "Plan A," and U.S. sales have increased to 60 percent of the company's total. It provides various components and peripherals for desktop computers to U.S. distributors to assemble in their own-brand products.

    When entering the U.S. market, Advanced Information initially set its sights on the computer DIY market. It sees small and midsize industry and commercial users as its major clients.

    An executive at Advanced Information said that the company targeted the U.S. market because of its excellent infrastructure and high acceptance of new ideas. Such an environment is suitable for Advanced Information's innovative products and marketing strategies, he said.

    Chuntex Electronic Co., Ltd. is another Taiwan-based computer maker that sees great opportunities in the U.S. market. The company sells computer monitors in the United States, and it also holds a 2 percent to 3 percent share of both the U.S. desktop and notebook PC markets.

    BCom Electronics Inc. is pursuing a similar strategy. It displayed new mini-notebook and handheld computers at the recent COMDEX/Fall show in Las Vegas. These BCom products are slated to begin appearing in major information product distribution channels by the end of December.

    (Commercial Times, Taiwan)



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    Updated: Mon Nov 30 17:16:00 1998 PDT