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  • Cellular Phones Gain Popularity in Taiwan
  • January 22, 1999 (TAIPEI) -- The number of mobile phone users in Taiwan is expected to reach 6.58 million, or 30 percent of Taiwan's total population, by the end of 1999.
    This is according to an executive from a local telecommunications company.

    The executive indicated that at the end of 1998, more than 20 percent of the island's residents, or 4.2 million, owned cellular phones. The number of new cell phone consumers is likely to increase by 2.38 million this year to a total of 6.58 million.

    The executive predicts that dual-band model phones will replace the mono-band models as the new trend in mobile phones. He also predicts that companies will shift their market focus to potential clients under 25 years of age.

    State-run Chunghwa Telecom Co., Ltd. indicated plans to scale down tariffs to sharpen its competitiveness. Its counterparts in the private sector are expected to follow suit during the first quarter of 1999. Joint ventures in this sector are also expected to develop.

    Results of a recent market survey show that cellular phones are gaining popularity among teenagers as well as among people with monthly salaries of less than NT$25,000 (US$775). Of survey respondents who do not yet have cellular phones, 41.6 percent said they would consider buying prepaid cards, reflecting a growing market for these cards.

    (Commercial Times, Taiwan)

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    Updated: Thu Jan 21 14:13:18 1999 PDT