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  • [MACWORLD Expo/Tokyo] Show Popular Among Women
  • February 23, 1999 (TOKYO) -- MACWORLD Expo/Tokyo, which was held Feb. 18-20, attracted many women, including those attending the opening-day ceremonies, when Apple Computer Inc.'s interim CEO Steve Jobs gave a keynote speech.
    "MACWORLD Expo/Tokyo '99" was held at the Makuhari Messe in Chiba prefecture.

    The show attracted many women visitors, in part because a substantial portion of first-time PC users -- with the iMac as their entry machine -- are women.

    In addition to Apple Japan's booth with iMac PCs shown in the five colors, visitors also flocked to booths that displayed editing software and systems for music and motion pictures. Especially popular were the booths with space where users could test software and receive instruction from staff.

    Some suppliers of peripheral equipment introduced products featuring the "near-transparent" look. For example, Oki Data Corp. exhibited five sample page printer models corresponding to each iMac color and in transparent bodies.

    The exhibits were mainly for individual users, and the booths displaying business systems, such as computer-aided design (CAD) systems, did not receive as many visitors.

    A full comeback of the Macintosh line of PCs will depend on arrivals of enterprise-type computers that would comprise a hit product comparable to the iMac series, industry observers said.

    Related story: Most Japanese iMac Buyers are New Mac Users, Jobs Says

    (BizTech News Dept.)

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    Updated: Mon Feb 22 21:14:08 1999 PDT